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Multimedia Graphic Design Lends New Dimension to Branding

Posted in Multimedia

November 11, 2011

Graphic designing has truly come of age what with new technological developments in multimedia and software hitting the markets regularly. There has been a phenomenal explosion of technology in the sector, which has made way for the conventional methods of graphic design and animation.

Today, more and more companies are opting for a host of multimedia and graphic design tools to add a special dimension to your branding of products, projects, services and business. Take for instance 3D modeling, which has emerged as powerful and compelling presentation tool, replacing the age old plaster and plastic models. Everyone from automobile industry to product design firms, architecture firms to fashion design are using 3D modeling to give a virtually real and all-round look to their products and build brands. 3D modeling as a presentation tool has proved to be more powerful and compelling than any other tool available till date because of its several advantages.

Creating virtual tours in 3D modeling to give an added lifelike dimension to your products, projects and services has always been a highly effective presentation tool. They can graphically simplify complicated concepts and convey complex inter-relationships, which are difficult to visualize. Concepts and ideas, which cannot easily be represented in words or even through illustrations, can be easily created and viewed from different angles. Animation can combine vast amounts of scientific data into a compact package, which can then be presented simplistically.

Corporate profiles nowadays have become more than just colorful printed brochures. They must project your company’s philosophy, achievements, resources and mission and enhance your company’s corporate image and internet branding just like your own brand website does. Hence, CD presentations using cutting-edge multimedia tools are fast becoming the chosen medium for projecting your corporate image, products and services be it as Catalogs, Manuals, Business Portfolios, Electronic Brochures, Sales Presentations, Tutorials, Annual Reports, Marketing Material, Technical Manuals or Games and Entertainment. They can contain flash animation, small video, corporate information, web site or support information and event-oriented games.

Besides, a company’s business logo has also become very important towards enhancing its corporate image. Creating a corporate logo design is one of the most important stages in building brand awareness for your customer. Especially, when it comes to establishing your web presence or projecting your company’s vision and philosophy, your business logo plays a crucial part. Graphic design technology has brought in a new dimension towards designing the company business logo.

Another multimedia tool which has revolutionized the way websites and CD presentations are made is flash. Flash design makes your website even more dynamic and cutting-edge. Since flash files are less in weight, they have minimal loading times and are thus best suited for the web. Flash animation sites add motion and dimension to your products and services, making them really come alive. Take a look at our showcase of Flash web site development.

Also flash design and animation serve as an effective medium for traditional, educational and business application, flash games design, e-cards, interactive movie services; interactive multimedia games for entertainment; games, movies etc. packaged with or built around your product or service for sales promotion and; games created around popular subject areas like movies, sports, rock bands, etc. Flash banners created for advertising your product or service with compelling ad copy are the new, chosen medium of internet advertising today.